CIA Lab (Creative Insight and Architecture Lab)

Creating, developing, testing and narrowing concepts can be a tricky process.  OK…that’s an understatement…it can be a labyrinth of creative conflict, mixed agendas, and long delays between creative sessions and consumer testing.

That’s why we developed the CIA Lab.

The CIA Lab is a three-day process that takes you through the concept development process from beginning to end…we start in the consumer insight  phase, and by the time you walk away you’ll have 1-3 consumer-tested, actionable product/marketing strategies.

Seek utilizes a team of qualified and trained consumers who partner with your concept-team throughout the three-day process, so that you can test and refine your concepts with consumer input right on the spot.  No more multi-phase concept development spanning over weeks…we take the concepts straight from the team to the consumer, test them, and refine them on the spot.  The CIA Lab includes a consumer observation phase, an ideation phase, a testing phase, a refining phase, and a final concept selection phase…all in one facility, all in three days.  (It’s OK, we’ll bring the coffee).

The CIA Lab is concept development in fast-forward...it’s thorough, in-depth, energizing, and insightful…and best of all, it maximizes your research time to provide a quick turn-around with 1-3 actionable concepts.  If it were any more convenient, we’d have to add a drive-thru.