The Idea Loft
A lot of people will tell you they have their best ideas in the shower. Or perhaps in the car. Or on the treadmill. Nobody ever says, “I have my best ideas sitting around a conference table in my office with the phone ringing every three minutes and the fluorescent lights buzzing overhead.”
…we think there’s a reason for that.
Creativity has everything to do with environment. That’s why Seek is creating The Idea Loft. The plan is simple:
- Buy a building in a cool part of town. (In this case, Covington, Kentucky).
- Fix the building up with all kinds of neat architecture, cool colors, and lots of space.
- Put in a lot of couches, chairs, and toys. Oh, and a lot of places to write down ideas.
- Invite our friends to come, sit with us, and dream stuff up.
Pretty simple, eh? It’s a creative space designed with our clients in mind…a place to get away, to get comfortable, and to get down to some serious idea-generating. Good research starts with good ideas, and good ideas start with a good place to think. We hope to see you at The Idea Loft.
cia lab
the idea loft
ideascover session
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