kim fende
qualitative research consultant
kim@seekresearch.com
513 . 521 . 1111 P
513 . 535 . 5802 M
513 . 351 . 4761 F

With several years of consulting experience in the market research industry, I bring a unique flavor to my research projects. In research, it's the relationships that energize me. Vibrant, healthy relationships are the core foundation of teams, in business, and life, in general. I get excited about cultivating relationships because I like to understand people. I want to find the hidden complexities within them, to discover why they do what they do. And it's thrilling to take all of that juicy information and analyze it in a way that brings my clients rich understandings, far beyond just meeting their objectives. When I'm not focused on my research projects, I'm at home with my husband, Nate, adoring our cats, Yams & Layla, peering into our saltwater fish tank or helping brew some delicious beer.

1. Blue or black pens?  Why?  I prefer blue pens because it stands out from the black printed ink.
2. Ideal vacation (no budget limit, 2 weeks maximum)?  A private villa on the beach in a tropical place. This place would have amazing snorkeling, a rain forest, and rich culture.
3. Best Halloween costume you’ve ever worn? A few years ago, I dressed up Goth. If you know me, you know that I'm far from Goth in my usual life. Yet, I must have pulled it off because people actually thought I was not in costume.
4. Something nobody at Seek knew about you before you answered this question? I adore with my two kitties, Yams & Layla. I have TONS of pictures of them cuddling when Layla was a kitten. Just ask if you want to see them! I?d LOVE to share them.
5. Do you sleep with one or two pillows?  Why? I used to sleep with a bunch of pillows, but then I got a tempurpedic pillow and my life has never been the same. I only need one good pillow.
6. If you had to live on nothing but fast food for two weeks, what would be your meal of choice? I would have to say a turkey club sub from Arby's. Those things are delicious.
7. Mac or PC?  Why? I've never used Mac before Seek, but within 20 minutes of getting one, I will forever be a Mac user. It is very intelligent and just more fun. Plus, Photo Booth is fabulous.
8. It’s a warm summer night and you’re sitting on the front porch...what drink is in your hand?A home-brewed Hefeweizen. Mmmmmmm…
9. Worst job you’ve ever had: I previously worked for a credit card company, calling customers that were past due on their payments. The worst part of it was hearing all the sad stories of why customers couldn't afford to pay. I have to admit though; it was a great learning experience.
10. Favorite automobile you’ve ever owned? My mini Cooper because it is an expression of my personality, it drives like a go-cart, and it looks like a space ship on the inside!