success stories
Old Spice
Holistic Product Design
RESULT: Highest-selling product launch in brand history, at half the time and budget. Product garnered sales at a 170 index over projection, including in previously underperforming global markets.
Compassion International
Product Innovation
RESULT: The RTBs for one product idea were used when talking with sponsors in a recent day-long radio marathon and then garnered funding that was equal to one year of fundraising! Over 34,000+ families will now have access to safe water.
Nioxin
Immersive Learning Experience
& Consumer Short Films
RESULT: Successful re-launch of the brand in 2011 based on strong stylist and consumer insights. Generated “best in class” segment short films for the campaign that embedded the knowledge to their organization and entire extended sales force.
Reebok
Consumer Short Film
RESULT: Told the story of the Crossfit primary target segment in a 3 and 10 min video. The shorter video was used at the product launch meeting with over 1k Reebok employees in attendance.
Courvoisier
Concept Laboratories
RESULT: Went from a dusty brand to “cognac of the summer” (per Wine Spectator) AND ended up on the red carpet with Rihanna.
Levi's
Web Campaign Testing
RESULT: Optimized a website with a digital placement strategy for entrepreneurial females to create positive brand regard & further brand engagement. New ideas to engage the entrepreneurial female consumer.
Hair Care
International Online
Benefits Understanding
RESULT: In under one week and for less than $50,000, Seek executed benefit space research across three regions (US, UK, Mexico). This research was the primary foundation for a major hair care brand re-stage.
Pet Food
Generational Differences
& Netnography
RESULT: Through a far-reaching social media listening method that identified behavior, unmet needs, and linguistic nuances, Seek identified generational differences among pet owners for a major pet food brand.
E-Retailer
Holistic Data Story
RESULT: By synthesizing pre-existing data from Facebook, quantitative studies, iMedia, and influencer research, Seek was able to tell a holistic people-centered story that helped the resulting insights gain traction and catalyze significant change for a major e-retailer.
Laundry Care
Holistic Product Design
RESULT: Generated 1,350 concept ideas in just 2 days AND generated 12 testable platform ideas! Gained a deep understanding of how to use sensory experiences to create evocative concepts for their new products.
Pharmaceuticals
Process/Systems Innovation
RESULT: Designed three entirely different system solutions that solved for the pain points of over seven key stakeholders. One of those systems is in development and will support a new game changing drug.
Multi-Brand Ideation
Multi-Brand Product Innovation
RESULT: Created 104 concepts that qualified in BASES testing (vs. 43 the prior year). The concepts that met success criteria increased to 70% (vs. 29% the prior year).
